Drink Safe Niagara:
An Awareness &
Education Campaign

The Challenge: 

​​

   To create a cohesive visual identity and educational toolkit for a serious public safety issue. The goal was to develop a brand that felt urgent and authoritative, yet accessible enough for community training and venue certification.

​

The Solution:

​​

       I developed a comprehensive brand system that extended from visual identity to

physical implementation.

​

• Brand Identity:

Designed a distinct logo and a detailed Brand Guidelines document to ensure consistency across all future materials.

​​

• Educational Tools:

Created a slide deck for training sessions, translating complex safety information into clear, visual learning aids, alongside a "Party Safe" pocket guide.

​

• Physical & Digital:

Produced "Certification Stickers" for venues to serve as a tangible seal of safety and designed social media assets to drive online awareness.​

The Results:

​​

    A fully integrated campaign that equips the community with the visual tools needed to identify, prevent, and report safety risks.