Human Trafficking Awareness: Campaign & Impact Report

The Challenge: 

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   To execute a high-impact awareness campaign regarding human trafficking and, crucially, to report on its success to funding bodies. The challenge was two-fold: engaging the public on a sensitive topic while simultaneously gathering and visualizing performance data to secure future funding.

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The Solution:

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       I managed both the creative execution and the analytical reporting for the campaign.

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• Public Engagement:

Designed a series of posters, digital signage, and social media assets to drive community awareness.

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• Data Visualization:

Created a comprehensive Grant Report Booklet, transforming raw campaign statistics and engagement metrics into clear, professional infographics that demonstrated the campaign's reach to stakeholders.

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• Strategic Reporting:

Leveraged social media insights to track campaign performance, proving the ROI (Return on Investment) of our marketing efforts.​

The Results:

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• Professional Accountability:

Delivered a polished report that validated the campaign's success to the Board and grant providers.

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• Digital Reach:

The social media component achieved almost 100,000 impressions, which was successfully documented in the final report.